Lamprini Picha

Associate Professor

Short CV

Dr. Lamprini Picha holds a PhD in Marketing and Communication from the Athens University of Economics and Business (AUEB).

She earned her undergraduate degree in Marketing and Communication from the same university in 2004, graduating as the top student in her class.

She continued her studies at AUEB, obtaining an MBA in Business Administration in 2006, where she also graduated with top honors.

Throughout her academic career, Dr. Picha has received numerous awards and scholarships for her outstanding academic performance, including a scholarship from the State Scholarships Foundation (IKY).

Her research work has been successfully published in renowned international marketing conferences and academic journals, such as:

• Journal of Business Research
• Journal of Marketing Management
• Journal of Product and Brand Management

Alongside her academic career, she remains actively involved in the business sector, coordinating and managing various research and consulting projects for private companies and public organizations.

Dr. Picha has extensive teaching experience and has served as:

• Scientific Associate and Lecturer in the Postgraduate Programs of the Department of Economics at the National and Kapodistrian University of Athens (NKUA)
• Lecturer in the Marketing Postgraduate Programs at AUEB
• Tutor (SEP) at the Hellenic Open University (HOU)
• Lecturer in online marketing programs at the University of Piraeus