Healthcare Unit Management

-5% for Early Entry until 8/1/2025

Application until 27 Jan. 2025

Healthcare Unit Management

  • Mode of Study

    Distance Learning

  • Duration

    5 Months

  • Credits

    16 ECVET

  • Tuition Fees

    600€ (without discount)

Program Objectives

The objective of the Healthcare Unit Management program is to enhance and expand the knowledge of healthcare professionals in managing healthcare units (clinics, dental offices, pharmacies, hospitals, medical centers, diagnostic labs, microbiological laboratories, etc.) to improve decision-making effectiveness.

This program provides a modern and comprehensive accelerated curriculum, focusing on solving practical challenges in healthcare unit management, optimizing human and financial resources, monitoring financial performance, assessing the sustainability of healthcare units, fostering collaborations between healthcare facilities, and developing negotiation skills.

Particular emphasis is placed on international developments in the healthcare sector and their impact on the labor market.

Many healthcare professionals face organizational and managerial challenges in the administration of healthcare units, which are not covered in their undergraduate education.

Some of the key challenges they face include:

  • Reduced profit margins
  • Declining revenue
  • Price fluctuations in pharmaceuticals
  • Delayed payments from insurance funds
  • Decreased liquidity
  • Increased competition
  • Entry of multinational chains into the Greek market
  • Demographic changes
  • Collaboration issues with other businesses, pharmaceutical warehouses, banks, and pharmaceutical companies
  • Growing supplier debts, etc.

Most of these issues fall under business administration and are not covered in healthcare academic curricula. In other words, healthcare professionals lack financial and managerial expertise.

To address this need, the National and Kapodistrian University of Athens offers a specialized educational program designed to equip healthcare professionals with the latest advancements, methods, and techniques in business management.

Training Cycle Calendar

  • 27/1/2025

    Application Deadline

  • 30/2/2025

    Program Start Date

  • 4/2025

    Certificate Award

* During Christmas, Easter, and the month of August, the Executive Program is temporarily suspended.

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Who Should Attend

The program is intended for healthcare professionals, including doctors, dentists, pharmacists, midwives, nurses, physiotherapists, speech therapists, occupational therapists, radiologists, microbiologists, health visitors, social workers, and administrative personnel of healthcare units who wish to expand their knowledge of healthcare unit management in order to efficiently organize and lead a successful healthcare business (e.g., pharmacy, clinic, hospital, etc.).

Additionally, the program is ideal for graduates of healthcare fields seeking career development opportunities and students of healthcare-related faculties.

By completing this program, participants will be able to develop an effective management strategy for the healthcare unit they oversee, ensuring the successful promotion and establishment of their business in the market.

This modern and fast-paced program emphasizes practical problem-solving in healthcare units, teamwork, and leveraging the extensive experience of instructors and participants.

Special Programs for Businesses

Skills You Will Gain

Through the Healthcare Unit Management Executive Program, participants will gain multiple benefits. Upon completion, a graduate will be able to:

  • Analyze the external environment of a healthcare unit.

  • Assess opportunities and threats to a healthcare unit.

  • Explain the decision-making process within a healthcare unit.

  • Understand human resource management processes within healthcare units.

  • Design and implement a marketing plan for a healthcare unit.

  • Analyze the financial statements of a healthcare unit.

  • Estimate the capital cost of a healthcare unit.

  • Evaluate an investment plan for a healthcare unit.

Course Modules

Total Duration: 5 Months Teaching Hours: 400

Economics for Healthcare Professionals

2 Weeks

Fundamental economic concepts

Inflation and interest rates

Economic cycles

Money and banking system

International financial system

Quantitative Methods for Healthcare Professionals

2 Weeks

Introduction to data and business problem management

Population and sample concepts & descriptive analysis tools

Confidence intervals

Hypothesis testing for managerial decision-making

Variance analysis in economic environments

Healthcare Business Management

2 Weeks

Core principles of management

Modern challenges for administrative executives

The manager’s role in modern businesses & key management functions

Leadership styles

Decision-making process

Human Resource Management in Healthcare Units

2 Weeks

The role of human resource management

Job analysis and descriptions

Workforce planning

Recruitment strategies for businesses and organizations

Employee training and development

Incentives and performance evaluation

Compensation policies and payroll systems

Marketing & Promotion of Healthcare Units

2 Weeks

Basic marketing concepts

Marketing environment analysis

Consumer behavior principles

Market segmentation and product positioning

Marketing research and consumer purchasing behavior

Marketing mix (product, price, distribution, promotion)

Strategic marketing

Marketing planning, organization, and control

Business Strategy for Healthcare Units

2 Weeks

Organizational theories

External environment and competition analysis, opportunity & threat assessment

Internal environment analysis, strengths and weaknesses evaluation

Strategy development and implementation

Financial Management for Healthcare Units

2 Weeks

Time value of money

Risk and return

Cost of capital

Investment evaluation

Accounting & Taxation for Healthcare Units

2 Weeks

Accounting information

Balance sheet

Income statement

Cash flow statement

Financial analysis

Common-size analysis

Financial ratios

Customer Service in Healthcare Units

2 Weeks

Understanding customer service

Handling complaints and objections

The concept of service quality

Characteristics of customer service professionals

The role of technology in customer service

Healthcare Unit Business Plan Development

2 Weeks

Business plan creation and strategic planning

Break-even analysis & sensitivity analysis

Funding sources

Investment evaluation

Leveraging business opportunities

Competitive advantage

Discount Categories

  • Category A – 10% Discount

    Unemployed individuals

    Persons with disabilities

    Employees of universities and research centers

    Groups of three or more participants from the same organization

  • Category B – 5% Discount

    Early registration up to one month before the application deadline

    Full tuition payment before the program start date

Please note that the above discount categories cannot be combined. If a participant qualifies for both categories, only the higher discount will be applied.

Certificate

Successful completion of the program leads to the award of a certificate, which includes the program title and the exact number of training hours. Depending on the program, the awarded certificate may be:

Certificate of Training

Certificate of Training

Certificate of Specialized Training

Certificate of Specialized Training

Europass / ECVET Certificate Supplement

  • The Europass / ECVET Certificate Supplement is a document that accompanies the training or specialized training certificate awarded upon program completion.

  • It provides a detailed description of the training program, including the course modules, duration, admission requirements, assessment process, learning outcomes, and the skills and competencies acquired.

  • It enhances the value of the awarded training or specialized training certificate and can be used by graduates for employment opportunities, career advancement, or further studies.

Methodology

  • Training Method

    Distance learning (e-learning) through an interactive platform.

  • Platform Features

    User-friendly, includes e-books, interactive content, multimedia, self-assessment, and livestreaming.

  • Structure

    Learning modules with study guidelines.

  • Content

    Objectives, outcomes, keywords, introduction, main text, examples, case studies, exercises, audiovisual material, slides, summary.

  • Support

    Continuous communication and livestream meetings with instructors.

  • Assessment

    Self-assessment, exercises, and final evaluation with multiple-choice questions and the option for retaking.

Contact

Why are the Executive Programs of NKUA the ideal choice?

Because you will gain modern and applied knowledge through distance learning, which will significantly enhance your career with cutting-edge tools.

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